Client Liaison

Client liaison

Initial Client Questionnaire
To better understand the needs of my client and create a suitable promotional video, I gave her a promotional video questionnaire of which resulted in the following information:

Contact details:

Client Name: Jaskirt Boora
Job Title: Teacher of Film, Media and Photography
Email: jaskirt.boora@kecnuneaton.ac.uk
Contact Number: +442476328231
Company Name: King Edward VI College

Purpose:
A promotional video that should highlight the creative arts faculty and the student engagement in the trip. Should also show students endorsing the trip.

Target audience:
Potentially interested and currently eligible students (16-19yrs)
Future students.
Parents/guardians of both.

Pre-production:
The clients' needs prior to the production:

• Desired shot list showing a variety of shots to convey the message.

Production process:
The following areas of production were essential content requirements of the client:

• Student interviews about the trip (at least 2 interviews) with good quality sound showing there unique experiences on the trip.
• Film visits to the galleries.
• Film other activities the students participate in during the trip.
• An honest portrayal of the trip abroad from a student perspective.
• Students happy and smiling.
• Students filming, taking photographs or drawing in Madrid, to demonstrate them working on location and the impact of the trip to their work.
• Some stock footage of Madrid street scenes and landscapes. Creative shots of the main locations visited in Madrid.

Style:
Relaxed, fun, interesting, educational and informative.

Budget:
Expenses of trip such as travel and accommodation pre-paid for by myself.

Post-production (editing):
The following is required by the client for the project:

• Editing
• Royalty Free Music (Preferably one that best suits the desired style and uniqueness of the experience)
• Titles (interviewed students' names and the activities of the trip e.g Museum name etc.).

Delivery:
Web File Format (preferably .avi) to be given to the marketing team.

Deadline:
First edit to be completed and viewed for Wednesday 24th February 2016.

Video duration:
The video should be between 90seconds and 3minutes long.

Audience needs:
It should demonstrate how enriching and rewarding trips abroad are for students and the multiple activities that take place.
Details about upcoming trips.

After making an initial draft video I discussed it with my client and received the following comments:

• Interviews needs to come along sooner in the video.
• Flamenco sequence should be shorter and less abrupt.
• College logo and font should be incorporated throughout.
• Some shots are of lower quality than others and should be replaced where possible.
• More activities of the trip should be included.
• More variety of students portrayed engaging in activities.
• Some shots need to be shortened in length.
• The music should be quieter during the student interviews and perhaps should be included during the flamenco show sequence.